Deputy Minister for Tourism (DG), Government of Montenegro
Author-in-chief of the National Tourism Strategy of Montenegro up to 2025, and three National programmes (Rural, Cultural, and Health & Wellness Tourism).
Achievements
Dr Aleksandra: “My greatest professional achievement is being recognized not only for what I deliver, but for the emotions and passion I bring to everything I do. I believe this is not a weakness in business - it is one of the foundations of excellence.”
Recent achievements that reflect strategic leadership, international recognition and tangible impact.
Dr Aleksandra, the recipient of the
Royal Commission for AlUla Excellence Award 2025
UNWTO Best Tourism Villages Initiative 2022
Led Montenegro’s participation in the inaugural UNWTO Best Tourism Villages initiative 2022, resulting in two villages receiving the UNWTO Upgrade Programme Award.
Montenegro Top-10 Destination in 2024 & 2025
Led Government-side coordination with the National Tourism Organisation, supporting consecutive international recognitions.
Bridging Tourism Destinations Conference 2023
Created the concept and led the delivery of the region’s largest international tourism platform, bringing together delegates from 50 countries, including ministers, CEOs, chairs and senior tourism decision-makers.
Maldives Ministry of Tourism
Tourism Queen Award 2023 – Best Woman in Tourism.
Airline Leadership
National Airline (Air Montenegro) Board of Directors Member.
Former National Airline (Montenegro Airlines) Corporate Communications and Marketing Director.
Representative to the European Regions Airline Association (ERA).
International Tourism Mandates
Country representative to UN Tourism (UNWTO), GSTC (Global Sustainable Tourism Council), European Commission tourism bodies, RCC and EUSAIR.
National Tourism Mandates
National Committee of Rural Tourism – President, National Tourism Committee – Secretary General, National Task Force for Agriculture and Agritourism – Executive Member.
300+ International ATL, BTL & TTL Marketing Campaigns
Delivered 300+ integrated international marketing campaigns across multiple markets.