Advisory work within one of the Middle East’s most ambitious destination transformations, with a focus on organizational excellence and destination priorities — balancing conservation and development, safeguarding cultural heritage and natural assets while supporting sustainable economic growth and local community development.
Led national tourism policy, strategic destination development and transformation, strengthening competitiveness and cross-sector coordination at the highest institutional level.
Senior leadership in airline communications and marketing, with international representation across European aviation bodies and representative offices, crisis communications, global campaigns and stakeholder management.
Board-Level Experience in Aviation and Tourism, International Tourism Representation, Strategic Partnerships, and International Advisory Assignments.
International representation and relationship-building at the intersection of diplomacy, tourism, and economic cooperation.